diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 748bec74a..36137b38e 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -70,7 +70,7 @@ docs-deploy:
   stage: deploy
   image: alpine:latest
   only:
-  - master@pleroma/pleroma
+  - stable@pleroma/pleroma
   - develop@pleroma/pleroma
   before_script:
   - apk add curl
@@ -127,9 +127,10 @@ amd64:
   # TODO: Replace with upstream image when 1.9.0 comes out
   image: rinpatch/elixir:1.9.0-rc.0
   only: &release-only
-  - master@pleroma/pleroma
+  - stable@pleroma/pleroma
   - develop@pleroma/pleroma
   - /^maint/.*$/@pleroma/pleroma
+  - /^release/.*$/@pleroma/pleroma
   artifacts: &release-artifacts
     name: "pleroma-$CI_COMMIT_REF_NAME-$CI_COMMIT_SHORT_SHA-$CI_JOB_NAME"
     paths:
diff --git a/CHANGELOG.md b/CHANGELOG.md
index bd06ec866..a9f124a8a 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -37,6 +37,7 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/).
 - Report emails now include functional links to profiles of remote user accounts
 
 ## [1.1.0] - 2019-??-??
+**Breaking:** The stable branch has been changed from `master` to `stable`, `master` now points to `release/1.0`
 ### Security
 - Mastodon API: respect post privacy in `/api/v1/statuses/:id/{favourited,reblogged}_by`
 
diff --git a/docs/installation/alpine_linux_en.md b/docs/installation/alpine_linux_en.md
index f5d1fade1..2a9b8f6ff 100644
--- a/docs/installation/alpine_linux_en.md
+++ b/docs/installation/alpine_linux_en.md
@@ -91,7 +91,7 @@ sudo adduser -S -s /bin/false -h /opt/pleroma -H -G pleroma pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/arch_linux_en.md b/docs/installation/arch_linux_en.md
index 58a8d023f..8370986ad 100644
--- a/docs/installation/arch_linux_en.md
+++ b/docs/installation/arch_linux_en.md
@@ -66,7 +66,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/centos7_en.md b/docs/installation/centos7_en.md
index fe26339b5..ad4f58dc1 100644
--- a/docs/installation/centos7_en.md
+++ b/docs/installation/centos7_en.md
@@ -143,7 +143,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/debian_based_en.md b/docs/installation/debian_based_en.md
index e5f8dd670..fe2dbb92d 100644
--- a/docs/installation/debian_based_en.md
+++ b/docs/installation/debian_based_en.md
@@ -68,7 +68,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```shell
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/debian_based_jp.md b/docs/installation/debian_based_jp.md
index e7d834b17..7aa0bcc24 100644
--- a/docs/installation/debian_based_jp.md
+++ b/docs/installation/debian_based_jp.md
@@ -68,7 +68,7 @@ sudo useradd -r -s /bin/false -m -d /var/lib/pleroma -U pleroma
 ```
 sudo mkdir -p /opt/pleroma
 sudo chown -R pleroma:pleroma /opt/pleroma
-sudo -Hu pleroma git clone -b master https://git.pleroma.social/pleroma/pleroma /opt/pleroma
+sudo -Hu pleroma git clone -b stable https://git.pleroma.social/pleroma/pleroma /opt/pleroma
 ```
 
 *  新しいディレクトリに移動します。
diff --git a/docs/installation/gentoo_en.md b/docs/installation/gentoo_en.md
index 55d677acf..1e61373cc 100644
--- a/docs/installation/gentoo_en.md
+++ b/docs/installation/gentoo_en.md
@@ -106,7 +106,7 @@ It is highly recommended you use your own fork for the `https://path/to/repo` pa
 
 ```shell
  pleroma$ cd ~
- pleroma$ git clone -b master https://path/to/repo
+ pleroma$ git clone -b stable https://path/to/repo
 ```
 
 * Change to the new directory:
diff --git a/docs/installation/migrating_from_source_otp_en.md b/docs/installation/migrating_from_source_otp_en.md
index e204cb3ee..87568faad 100644
--- a/docs/installation/migrating_from_source_otp_en.md
+++ b/docs/installation/migrating_from_source_otp_en.md
@@ -96,9 +96,9 @@ rm -r ~pleroma/*
 export FLAVOUR="arm64-musl"
 
 # Clone the release build into a temporary directory and unpack it
-# Replace `master` with `develop` if you want to run the develop branch
+# Replace `stable` with `unstable` if you want to run the unstable branch
 su pleroma -s $SHELL -lc "
-curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/master/download?job=$FLAVOUR' -o /tmp/pleroma.zip
+curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/stable/download?job=$FLAVOUR' -o /tmp/pleroma.zip
 unzip /tmp/pleroma.zip -d /tmp/
 "
 
diff --git a/docs/installation/netbsd_en.md b/docs/installation/netbsd_en.md
index a096d5354..6a922a27e 100644
--- a/docs/installation/netbsd_en.md
+++ b/docs/installation/netbsd_en.md
@@ -58,7 +58,7 @@ Clone the repository:
 
 ```
 $ cd /home/pleroma
-$ git clone -b master https://git.pleroma.social/pleroma/pleroma.git
+$ git clone -b stable https://git.pleroma.social/pleroma/pleroma.git
 ```
 
 Configure Pleroma. Note that you need a domain name at this point:
diff --git a/docs/installation/openbsd_en.md b/docs/installation/openbsd_en.md
index fcba38b2c..3585a326b 100644
--- a/docs/installation/openbsd_en.md
+++ b/docs/installation/openbsd_en.md
@@ -29,7 +29,7 @@ This creates a "pleroma" login class and sets higher values than default for dat
 Create the \_pleroma user, assign it the pleroma login class and create its home directory (/home/\_pleroma/): `useradd -m -L pleroma _pleroma`
 
 #### Clone pleroma's directory
-Enter a shell as the \_pleroma user. As root, run `su _pleroma -;cd`. Then clone the repository with `git clone -b master https://git.pleroma.social/pleroma/pleroma.git`. Pleroma is now installed in /home/\_pleroma/pleroma/, it will be configured and started at the end of this guide.
+Enter a shell as the \_pleroma user. As root, run `su _pleroma -;cd`. Then clone the repository with `git clone -b stable https://git.pleroma.social/pleroma/pleroma.git`. Pleroma is now installed in /home/\_pleroma/pleroma/, it will be configured and started at the end of this guide.
 
 #### Postgresql
 Start a shell as the \_postgresql user (as root run `su _postgresql -` then run the `initdb` command to initialize postgresql:  
diff --git a/docs/installation/openbsd_fi.md b/docs/installation/openbsd_fi.md
index 39819a8c8..272273cff 100644
--- a/docs/installation/openbsd_fi.md
+++ b/docs/installation/openbsd_fi.md
@@ -44,7 +44,7 @@ Vaihda pleroma-käyttäjään ja mene kotihakemistoosi:
 
 Lataa pleroman lähdekoodi:
 
-`$ git clone -b master https://git.pleroma.social/pleroma/pleroma.git`
+`$ git clone -b stable https://git.pleroma.social/pleroma/pleroma.git`
 
 `$ cd pleroma`
 
diff --git a/docs/installation/otp_en.md b/docs/installation/otp_en.md
index b4e5254cd..c028f4229 100644
--- a/docs/installation/otp_en.md
+++ b/docs/installation/otp_en.md
@@ -80,7 +80,7 @@ export FLAVOUR="arm64-musl"
 
 # Clone the release build into a temporary directory and unpack it
 su pleroma -s $SHELL -lc "
-curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/master/download?job=$FLAVOUR' -o /tmp/pleroma.zip
+curl 'https://git.pleroma.social/api/v4/projects/2/jobs/artifacts/stable/download?job=$FLAVOUR' -o /tmp/pleroma.zip
 unzip /tmp/pleroma.zip -d /tmp/
 "
 
diff --git a/mix.exs b/mix.exs
index 3a605b455..329ce3d89 100644
--- a/mix.exs
+++ b/mix.exs
@@ -220,7 +220,10 @@ defmodule Pleroma.Mixfile do
       with {branch_name, 0} <- System.cmd("git", ["rev-parse", "--abbrev-ref", "HEAD"]),
            branch_name <- String.trim(branch_name),
            branch_name <- System.get_env("PLEROMA_BUILD_BRANCH") || branch_name,
-           true <- branch_name not in ["master", "HEAD"] do
+           true <-
+             !Enum.all?(["master", "HEAD", "release/", "stable"], fn name ->
+               String.starts_with?(name, branch_name)
+             end) do
         branch_name =
           branch_name
           |> String.trim()
diff --git a/rel/files/bin/pleroma_ctl b/rel/files/bin/pleroma_ctl
index f767fe134..90f87a990 100755
--- a/rel/files/bin/pleroma_ctl
+++ b/rel/files/bin/pleroma_ctl
@@ -35,11 +35,11 @@ detect_branch() {
 	if [ "$branch" = "develop" ]; then
 		echo "develop"
 	elif [ "$branch" = "" ]; then
-		echo "master"
+		echo "stable"
 	else
 		# Note: branch name in version is of SemVer format and may only contain [0-9a-zA-Z-] symbols —
 		#   if supporting releases for more branches, need to ensure they contain only these symbols.
-		echo "Releases are built only for master and develop branches" >&2
+		echo "Can't detect the branch automatically, please specify it by using the --branch option." >&2
 		exit 1
 	fi
 }