diff --git a/app/controllers/about_controller.rb b/app/controllers/about_controller.rb
index b957e445..f6d02c9c 100644
--- a/app/controllers/about_controller.rb
+++ b/app/controllers/about_controller.rb
@@ -4,26 +4,30 @@ class AboutController < ApplicationController
   def index; end
 
   def about
-    user_count = User
-                 .where.not(confirmed_at: nil)
-                 .where("answered_count > 0")
-                 .count
-
-    current_ban_count = UserBan
-                        .current
-                        .joins(:user)
-                        .where.not("users.confirmed_at": nil)
-                        .where("users.answered_count > 0")
-                        .count
-
-    @users = user_count - current_ban_count
-    @questions = Question.count
-    @answers = Answer.count
-    @comments = Comment.count
-    @smiles = Appendable::Reaction.count
+    cache "about_counters", expires_in: 1.hour do
+      @users = user_count - current_ban_count
+      @questions = Question.count(:id)
+      @answers = Answer.count(:id)
+      @comments = Comment.count(:id)
+      @smiles = Appendable::Reaction.count
+    end
   end
 
   def privacy_policy; end
 
   def terms; end
+
+  private
+
+  def user_count = User
+    .where.not(confirmed_at: nil)
+    .where("answered_count > 0")
+    .count
+
+  def current_ban_count = UserBan
+    .current
+    .joins(:user)
+    .where.not("users.confirmed_at": nil)
+    .where("users.answered_count > 0")
+    .count
 end
diff --git a/app/views/about/about.html.haml b/app/views/about/about.html.haml
index 5dd5ba2b..6dcc22a4 100644
--- a/app/views/about/about.html.haml
+++ b/app/views/about/about.html.haml
@@ -17,13 +17,13 @@
           %h2= t(".statistics.header")
           %p= t(".statistics.body", app_name: APP_CONFIG["site_name"])
           .entry
-            .entry__value= @questions
+            .entry__value{ title: number_to_human(@questions) }= number_to_human @questions, units: :short, format: "%n%u"
             %h4.entry__description= Question.model_name.human(count: @questions)
           .entry
-            .entry__value= @answers
+            .entry__value{ title: number_to_human(@answers) }= number_to_human @answers, units: :short, format: "%n%u"
             %h4.entry__description= Answer.model_name.human(count: @answers)
           .entry
-            .entry__value= @users
+            .entry__value{ title: number_to_human(@users) }= number_to_human @users, units: :short, format: "%n%u"
             %h4.entry__description= User.model_name.human(count: @users)
 
 = render "shared/links"
diff --git a/config/locales/units.en.yml b/config/locales/units.en.yml
new file mode 100644
index 00000000..2494fcb1
--- /dev/null
+++ b/config/locales/units.en.yml
@@ -0,0 +1,7 @@
+en:
+  short:
+    unit: ""
+    thousand: "K"
+    million: "M"
+    billion: "B"
+    trillion: "T"